Screenshot from the video teaser for "Blackpink- Around the World". The possibility that YG Entertainment too would be holding digital concerts led to frenzied discussion about the nature, content, and timing of these events amongst fans of YG artists on social media.Īs YG Entertainment has recently released a teaser featuring their highly popular group, Blackpink, called “ Blackpink around the World” which teases a simultaneous global event, fans have speculated that this could be the first YGE digital concert using the Palm Stage digital concert experience. BigHit Entertainment also held paid digital events earlier this year. The platform has since been used to hold regular digital concerts featuring various SME and JYPE acts, including NCT 127, Twice and Super Junior. SME and JYPE have been first movers in this field with the Beyond Live platform in partnership with Naver, holding paid digital events from April this year. In a time when live concerts-often the largest revenue earners for entertainment companies and artists-remain suspended for the foreseeable future due to the COVID-19 pandemic, companies have had to innovate to provide substitute experiences for their fans and alternative revenue streams for their books. These elements in the application suggests that the Palm Stage digital concert experience will be a paid interactive digital event featuring novel and innovative use of streaming technology.
#Yg concert in la software#
The application lists the goods and services which could be part of this concept, include ‘Computer software for transmission and broadcasting of audio/video and multimedia contents’, ‘Computer software for transmitting sound and video messages’, ‘Instant messaging software’, ‘Downloadable smartphone application’ and downloadable tickets and coupons. YG Entertainment has recently filed a trademark application for a digital concert format and platform called “ Palm Stage” with Korean Intellectual Property Rights Information Service (KIPRIS). Image credit: Author, KIPRIS website, YG Entertainment. Image of the brand logo for YGE's new digital experience platform.
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